I’m a business and e-commerce leader with 14+ years of experience building, managing and scaling brands across D2C, global marketplaces and international markets. My work spans business strategy, brand building, P&L management, e-commerce operations, category management, performance marketing and international expansion. I help founders and businesses connect the dots between product, customers, technology and profitability — turning business challenges into actionable growth strategies. I’m particularly interested in how AI can transform the way businesses operate, from automating workflows and improving decision-making to optimising marketing, customer experience and operational efficiency. Whether you're building a new brand, improving profitability, scaling your e-commerce business, restructuring your growth strategy or exploring AI for your business, I bring a practical, commercially driven perspective grounded in real-world experience. My approach is simple: understand the business, identify the biggest opportunities, and build a strategy that can be executed and measured. Better strategy. Stronger brands. Smarter operations. Profitable growth.