[CERTIFIED] Product Design: Sprout [PD-002] with Twice the Impact PM

Total Marks: 100 marks

***Buyers outside India can purchase this project via PayPal***

This project will guide you through creating a comprehensive product design for a fictional product – an urban gardening app called "Sprout"

• PLEASE READ “PRO Project Guidelines.pdf” before you start
• Project Goal: Develop a product design for Sprout for the features planned and prioritized for the first-level design of the application.
• Target Audience: This project is designed for aspiring product managers or anyone interested in learning the product design creation process and applying their existing product design skills.
• Project Start Date: July 20th, 2024, 12:00 AM IST
• Submission Last Date: August 20th, 2024, 11:59 PM IST
• Registration closes on: August 5th, 2024, 11:59 PM IST
• The amount paid is NON-REFUNDABLE.
• Please allow at least 1-2 business weeks for evaluation from your submission date.

Skills You Will Build:

Soft Skills:

• Communication: Conveying your ideas and product vision to users, developers, and stakeholders (all phases).
• Collaboration: Working effectively with various teams (design, development, marketing) throughout the project. (all phases)
• User Empathy: Understanding the needs, pain points, and motivations of your target audience (Phases 1 & 3).
• Analytical Thinking: Identifying usability issues and interpreting user feedback to improve the product (Phases 2 & 3).
• Prioritization: Deciding which features to focus on first, considering user needs, business goals, and development effort (Phase 1).

Hard Skills:

• Information Architecture: Creating a user-friendly structure for the app that facilitates easy navigation (Phase 1).
• User Interface (UI) Design: Understanding basic UI principles to create a user-friendly and visually appealing interface (Phases 2 & 3).
• Project Management: Planning, scheduling, and executing tasks within the project phases (all phases).
• Basic User Research: Conducting usability testing and gathering user feedback to iterate on the design (Phases 2 & 3).
• Product Marketing (Basic): Developing a basic launch strategy to generate user interest (Phase 4).

What Does this Project Assess?

User-Centered Design:

• Empathy and User Research: Does the person understand how to conduct user research (interviews, surveys) to identify user needs and pain points?
• Information Architecture: Can they organize content and features logically based on user needs and tasks?
• Usability Testing: Do they know how to conduct usability testing to identify and address usability issues in the design?

Product Design Skills:

• Wireframing and Prototyping: Can the person create low-fidelity and high-fidelity prototypes to communicate design ideas effectively?
• UI Design Principles: Does the person understand and apply core UI design principles like simplicity, consistency, and visual hierarchy?
• Design Iteration: Can they adapt the design based on user feedback and testing results?

Benefits of attempting this project:

• Develop Product Design Skills: You'll gain practical experience in all stages of the product design process, from user research to user interface (UI) design and testing.
• Boost Your Portfolio: A well-designed app prototype can be a valuable addition to your design portfolio, showcasing your skills and problem-solving abilities to potential employers
• Explore Your Creativity: This project allows you to explore your creative side in designing Sprout's user interface and user experience.
• Learn About User Research: This project will provide hands-on experience in conducting user interviews and testing, valuable skills for any design or business role.