Mastering Facebook Attribution for Marketers with Tannu Rathi

Understanding Facebook Attribution is key to improving ad performance and tracking what truly drives conversions. This report breaks down how attribution models work on Meta, how data privacy changes have affected tracking, and which setup best suits your campaigns.

You’ll learn:

• How Facebook attribution windows function (1-day click, 7-day click, etc.)
• The difference between Meta Ads Manager and Google Analytics results
• Common attribution errors and how to fix them
• How to analyze assisted conversions and optimize your funnel

Perfect for digital marketers, strategists, and founders looking to make data-backed ad decisions and allocate budget more effectively.