WHO THIS IS FOR Associate PMs and PMs preparing for interviews for senior roles at global retail, ecommerce, and fintech brands.
WHAT'S INSIDE 11 questions — starting with the one that kills most candidacies in the first 90 seconds. Each entry covers -
What the HM is actually scoring (the hidden intent)
What a strong answer looks like
A structure which keeps the interviewer engaged, story telling expected from a Senior PM
The top mistake I saw repeatedly
Brand-specific notes from Amazon, Adidas, Dell, Dunnhumby, Nike, Publicis Sapient and Zalando
SWAP's insider tip from real interview experience
WHY THIS GUIDE IS DIFFERENT Most interview guides are written by candidates. This one is written from both sides of the table — by someone who has interviewed candidates at global firms and also received offers from Amazon, Adidas, Dell and Publicis Sapient.