DV360 Platform Training + Job Referral with Prayrak Mehra

Learn Programmatic Advertising & DV360 from an Industry Practitioner

Want to build a career in Programmatic Advertising or Digital Marketing but not sure where to start?

I’m a digital media and programmatic professional with experience across Publicis, Dentsu, Assembly Global, Google and WPP Media, and a network of 31,000+ digital marketing professionals on LinkedIn.

I’ve worked across programmatic strategy, campaign activation, optimization, measurement and team leadership across multiple markets. Through this 1:1 training, I’ll help you understand how programmatic actually works in the industry, not just memorize platform definitions.

What you’ll learn

This is a 6-session, beginner-to-advanced introduction to Programmatic and DV360, designed for students, freshers, career switchers and digital marketing professionals looking to build practical programmatic skills.

Session 1: Programmatic Foundations

• Digital advertising and the programmatic ecosystem
• DSP, SSP, Ad Exchange, Publisher and Agency
• How a programmatic auction works
• Open Exchange, PMP, Preferred Deals and PG
• Programmatic vs traditional media buying
• Display, Video, YouTube, CTV/OTT and Native

Session 2: Targeting & Inventory

• DV360 campaign hierarchy
• Audience and contextual targeting
• First-party, custom, in-market and affinity audiences
• Geo, device, placement and content targeting
• Inventory selection
• Brand safety, suitability, fraud and viewability
• Reach, frequency and auction fundamentals

Session 3: Metrics & Measurement

• CPM, CPC, CTR, CPA and Conversion Rate
• Video metrics including VTR and completion rate
• Viewability and measurable impressions
• Reach and frequency
• Conversion tracking and attribution
• ROAS and performance KPIs
• Pacing and performance analysis

Session 4: DV360 Campaign Setup

• Navigating DV360
• Campaign, IO, Line Item and Creative structure
• Budget, flighting and pacing
• Objectives and bidding
• Audience and inventory setup
• Brand safety and suitability
• Creative setup and QA
• Common campaign setup mistakes

Session 5: Reporting & Optimization

• Building DV360 reports
• Choosing the right dimensions and metrics
• Reading campaign performance
• Identifying under-delivery and inefficiencies
• Optimization levers
• Turning data into practical campaign actions

Session 6: Campaign Management & Troubleshooting

• End-to-end campaign QA
• Common delivery issues and their causes
• Troubleshooting campaign performance
• Practical campaign scenarios
• Knowledge check and interview-oriented questions
• What to learn next to become job-ready

The focus is practical

You won’t just learn what CPM, CTR, DSP or PMP means.

We’ll connect the concepts to a real campaign workflow:

Brief → Strategy → Audience → Inventory → Campaign Setup → Bidding → Launch → Reporting → Optimization → Troubleshooting

You’ll also work through practical scenarios such as:

• Why is my campaign under-delivering?
• What should I optimize when CTR is low?
• What should I do when a campaign is pacing behind?
• How do I decide between Open Auction and PMP?
• How do audience targeting and inventory work together?
• What should I check before launching a campaign?
• How do I interpret DV360 performance data?

Who is this for?

This session is suitable for:

• Students and freshers entering digital marketing
• Professionals looking to move into Programmatic
• Digital marketing professionals wanting to learn DV360
• Media planners and buyers
• Paid media professionals
• Career switchers interested in AdTech and Programmatic
• Anyone preparing for Programmatic / DV360 interviews

What you’ll take away

By the end of the training, you should have a clear understanding of:

Programmatic ecosystem + DV360 structure + Targeting + Inventory + Buying + Metrics + Campaign Setup + Reporting + Optimization + Troubleshooting

You’ll also get guidance on how to approach programmatic interview questions and think through real campaign scenarios.

Important

This is an educational and practical training program. It does not guarantee a job, interview, salary increase or employment outcome.

The goal is to give you the knowledge, framework and practical understanding you can build on through your own practice and preparation.

If you’re serious about building a career in Programmatic, this is designed to give you a structured starting point and a clear path toward becoming campaign-ready.