How to Run Ads with Manvendra Pratap Singh

This course is designed to take you from the fundamentals of running Meta Ads to advanced strategies for scaling and optimizing your campaigns.

Whether you're a beginner looking to set up your first campaign or a marketer aiming to maximize your ROI, this course provides a structured approach to mastering Meta advertising.

Course Modules:

1. Fundamentals of Meta Ads (Basics)

• Understanding Performance Marketing
• Meta Ad Placements (Feed, Stories, Reels, Marketplace, etc.)
• Ad Ratios & Best Formats (1:1, 9:16, 1.91:1)
• Buying Types: Auction vs. Frequency & Reach
• Campaign Objectives: Awareness, Consideration, Conversion
• TOFU, MOFU, BOFU Audience Strategy
• CBO vs. ABO: Choosing the Right Budgeting Approach

2. Audience Targeting & Research

• Understanding TOFU, MOFU, BOFU Audiences
• Defining the Ideal Customer Persona
• Key Questions to Identify Your Target Audience
• Advanced Lookalike Audiences:
• Cart Abandoners
• Video Viewers
• Email Lists
• Instant Experience Ads

3. Setting Up High-Performing Ad Campaigns

• Structuring Your Ad Account Efficiently
• Choosing the Right Campaign Objective
• Setting Up Winning Ad Sets
• Crafting Engaging Ad Creatives
• Writing Persuasive Ad Copy (Storytelling, CTA, FOMO)

4. Retargeting & Scaling Strategies

• BOFU Retargeting: Website Visitors, Add to Cart, Wishlist Abandoners
• Upselling & Cross-Selling
• Video Viewer Retargeting (75%+ Completion Strategy)
• Scaling Techniques:
• Horizontal Scaling – Expanding into New Audiences
• Vertical Scaling – Increasing Budgets Strategically
• Ad Fatigue & How to Refresh Campaigns
• Reviving Failing Campaigns

5. Advanced Optimization & Analytics

• Key Metrics to Track (CTR, CPC, CPM, ROAS)
• Understanding Conversion Rate Optimization
• Ad Performance Analysis & Troubleshooting
• Scaling with Automation & AI-Based Bidding Strategies
• Facebook Learning Phase & Avoiding Reset Issues

6. Special Strategies for E-commerce & Lead Generation

• High-Intent Lead Generation with Instant Forms
• Using Instant Experience Ads for Low CPC
• Best Practices for Retargeting High-Quality Leads
• Attribution & Conversion Tracking

Bonus Module: How to Buy Real Followers (Ethically)

• Growing Your Instagram & Facebook Audience Organically
• Running Campaigns to Attract Real Followers

Who Is This Course For?

• Business owners & entrepreneurs looking to scale with ads
• Digital marketers who want to master Meta Ads
• E-commerce sellers looking to drive conversions
• Agencies & freelancers who manage ad accounts