Brand Foundation with Jigisha Soni

Building a brand starts with knowing what you want it to stand for.

Starting a studio is exciting. You have ideas, a point of view and work you want the world to see. But how do you turn all of that into a brand people can understand, recognise and remember?

In this live working session, we'll explore the foundations of your brand together. We'll look at what you want to be known for, who you want to work with, what makes your approach distinct and how you want people to perceive your studio.

Drawing on my experience in architecture and communications strategy, I'll help you question assumptions, identify what matters and work towards a clearer brand direction.

This session is for you if:

• You're starting an architecture or interior design studio.

• You're building a creative practice or a design-led brand.

• You want to establish your positioning before investing in your website and communication.

• You're struggling to articulate what makes your studio different.

• You want to make deliberate decisions about your brand instead of figuring everything out as you go.

What we'll work through:

• Your vision and ambitions for the studio.

• The people you want to reach and the work you want to attract. • Your approach, strengths and potential points of differentiation.

• How you want your brand to be perceived.

• The foundational ideas that should guide your future communication.

What you'll leave with:

A clearer understanding of your brand's direction, the questions you need to resolve and the decisions that should guide your next steps.

How the session works:

This is a collaborative, live working session. I'll ask questions, challenge assumptions and help you explore possibilities. You bring your ideas and business context; we work through them together.

What this session is not:

I won't be creating your brand strategy, positioning document, mission statement, visual identity or brand guidelines for you. The purpose is to help you think through the foundations and make more informed decisions. Research, documentation and implementation can be undertaken separately through a CHISELL engagement.

Before the session: Share a brief introduction to your studio, what stage you're at, the kind of work you want to do and any questions you're currently struggling with.