UXitRight: The UX Research Decision Toolkit with Ankita Sinha

Knowing UX research methods is one thing. Knowing which one to use is another.

The UXitRight Decision Toolkit helps you make the decisions that come before, during and after research.

6 practical tools covering:

01 Research Stage

Where are we in the research process?

02 Evidence Type

Do we need qualitative, quantitative or mixed evidence?

03 Research Method

Which method fits the decision we need to make?

04 Analysis

How should we turn the data into useful findings?

05 Measurement

Which metric will tell us whether it worked?

06 Action

Which findings should we act on first?

Includes decision trees, cheat sheets, worked examples and practical checklists.

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Useful for UX Researchers, Designers, Product Managers, Product Consultants, Founders/early-stage teams and anyone involved in user and product decisions.

RESEARCH · LEARN · APPLY